Samantha Luks

Managing Director, Scientific Research

Sam joined YouGov in 2005 and runs YouGov’s Palo Alto office, which specializes in academic, political, health outcomes, and technology research.  She is a leading expert in statistical methodology and has over 20 years of experience in the field of survey research.  She has extensive experience developing and analyzing complex survey designs, including YouGov’s Cooperative Congressional Election Study, an annual collaborative survey among 45 universities that started in 2006. Sam has also published on a wide range of topics in social and political attitudes and behavior, including elections, attitudinal ambivalence, political participation, and welfare dynamics.  

Previously, Sam held a faculty appointment in the Political Science Department at the University of Minnesota and a research appointment at the Survey Research Center at the University of California at Berkeley.

Sam earned an M.A. and a Ph.D. in Political Science from the University of California at Berkeley and a B.A. in Mathematical Methods in the Social Sciences from Northwestern University.